WE DON’T JUST TELL STORIES, WE MAKE THEM HEARD
ALICE
Would you tell me, please, which way I ought to go from here?
That depends a good deal on where you want to get to.
THE CAT
ALICE
I don’t much care where.
Then it doesn’t much matter which way you go.
THE CAT
MEET OUR FOUNDER
NEHA MATHUR
RASTOGI
Secretary, FICCI Sports Committee and Advisory Board Member at
Global Institute of Sports Business, IILM Sports Education and
Milaan Foundation.
With over 23 years of experience across public relations,
brand communications and media strategy, Neha founded WordsWork in
2009 with the vision of building a communications firm rooted in
relationships, insight and deep sector expertise. Since then, she
has led the firm across sport, lifestyle, luxury, corporate and
public diplomacy mandates, shaping communication strategies for
both Indian and global brands including Premiere League, multiple
IPL teams, Embassies of France, Netherlands, Spain and iconic
brands including Rolex, Titan and Apple Beats.
MESSAGING &
MEDIA TRAINING
Impactful articulation
of key brand message.
MEDIA
RELATIONS
Mutually valuable & honest approach
DIGITAL
COMMUNICATIONS
Content creation and maximum optimization of owned channels, including website and social media.
MARKETING
COMMUNICATIONS
Innovative campaigns geared at meeting business goals and Influencer Marketing.
LEADERSHIP
ANKITA KAUR
Chief Operating Officer
With over 14 years in integrated communications, Ankita has
worked across luxury, lifestyle, consumer and public diplomacy
brands, leading campaigns focused on storytelling, brand
positioning and media outreach. Over the years, she has
managed communication mandates for a wide mix of premium
Indian and international brands.
Notable Work:
Beats, Rolex, Tudor, Borosil, Fast&Up, Chumbak, Embassy
of France in India
NANDINI KUMAR
Team Lead
Nandini brings over 17 years of experience across media and
communications, with close to a decade focused on sports PR at
WordsWork. She has led communication strategy, crisis
management and stakeholder engagement across some of the
biggest sporting organisations, federations and events in the
country.
Notable Work:
Hockey India, Laureus World Sports Awards, Formula 1, Global
Chess League, Procam International, Royal Challengers
Bengaluru
SHIVASHISH CHANDA
Team Lead
Over the last fifteen years at WordsWork, Shivashish has been
at the centre of the firm’s sports vertical, leading
communications across leagues, teams, global sporting
properties and international partnerships. His work spans
media strategy, team communications and managing relationships
across India, the GCC, UK and USA markets.
Notable Work:
NBA, Premier League, Roland Garros, Delhi Capitals, Major
League Cricket, ILT20, Adani Sportsline, Khelo India
