The first step to any successful communications initiative for a company, brand, person or initiative is to identify what is the one common message we would like our various audiences to be cognisant of. The next step is to be able to articulate the same across various mediums and especially with the media. At WordsWork we conduct effective training workshops – independent or as part of a complete communications campaign where we identify the messages and help the spokespeople understand and effectively deliver the same to achieve real business impact.
We pride ourselves in having real expertise with several media verticals and types based on our experience and vast variety of industries we have worked with. Our philosophy is to offer value added, relevant and customised information from the client to the media to ensure an impactful experience for both. The idea is to create a message strong enough that can speak for itself with the media.
We have realised that digital communication is the best platform for describing the stories of our clients and reaching out to people, therefore we have developed an outreach program to relevant bloggers and key influencers in the online space.
Reaching out directly to a desired target group can often be tricky. In a make-or-break situation, it is often how the communications is crafted and shared innovatively with the end user which tips the balance towards a desired response. WordsWork works closely with clients to create dynamic marketing communications solutions which compliment the entire communications campaign.
With a base of an effective message we have the ability to create meaningful content which resonates the same message. We have successfully written content for clients in the past ranging from website content to CEO blogs as well as newsletters and advertorials.
We pride ourselves in being only PR firm in India who can boast of a deep rooted specialization in sports with a collective experience in the industry of over 25 years across our top management. We have done credible work across different aspects of this sunrise sector right from global big brands to top sporting personalities.
Consumer or B2C communications bears the biggest challenge in PR. This attributes to the diversity of the Indian target consumer. At Wordswork, we understand this challenge and having worked with top clients in the luxury space bring considerable experience and expertise to handle regional as well as PAN India communications for the same.
We at WordsWork ensure that our strategy and methodology is aligned at every step to the business objective and ethos of our client. Be it reputation management of listed firms or thought leadership campaigns of pioneering companies and their top management as well as innovative new business, we craft campaigns that help businesses meet objectives.